市场需求变化条件下的企业战略遏制效果——一个基于外生转换成本条件下的博弈分析Enter Deterrence and Changing Demands:A Game of Exogenous Switching Costs
董佺
摘要(Abstract)：
中国转换成本较高的行业处于对外开放的状态,但仍然限制民营企业的进入。当存的外生转换成本时,如果市场需求增速较高,则在位企业遏制进入者的动机较低,相反,如果市场需求增速较低,则在位企业有较强的遏制动机。因此,在市场扩张较快时,中国在实施对外开放的同时对内开放市场有利于改善消费者福利。在金融风暴条件下市场需求增速降低时,进入者容易被遏制于市场之外,对内开放必须考虑有效执行和完善反垄断法。
关键词(KeyWords)： 转换成本;战略遏制;动态博弈;市场需求;反垄断法
基金项目(Foundation):
作者(Author): 董佺
DOI: 10.13269/j.cnki.ier.2010.06.012
参考文献(References)：
- [1]Weiss,Mary A.and Choi,Byeongyong Paul,2008,“State Regulation and the Structure,Conduct,Efficiency and Per-formance of US Auto Insurers”,Journal ofBanking&Finance,Jan,32(1)134—156.
- [2]Catherin Schaumans,Frank Verbovon,2008,“Entry ad Regulation:Evidence from Health Care Professions”,RANDJournal ofEconomics,Winter,39(4):949—972.
- [3]Von Weizs?cker,C.C.,1984,“The Cost of Substitution”,Econometrica,52(5):1085—1116.
- [4]Klemperer,P.D.,1987a,“Markets with Switching Costs”,Quarterly Journal ofEconomics,102:375—394.
- [5]Klemperer,P.D.,1987b,“Entry Deterrence in Markets with Switching Costs”,Economic Journal,(Supplement),97:99—117.
- [6]Klemperer,P.D.,1995,“Competiton when Consumers have Switching Costs:An Overviewwith Applications to Industri-al Organization,Macroeconomics,and International Trade”,ReviewofEconomic Studies,62:515—539.
- [7]Farrell,Joseph and Paul Klemperer,2007,“Coordination and Lock-in:Competition with Switching Costs and NetworkEffects”,Handbook ofIndustrial Organization(Mark Armstrong and Rob Porter,eds.),3:1967—2072,North-Holland.
- [8]Kikuchi,Toru,2008,Switching Costs and the Foreign Firm s Entry,MPRA Working Paper No.8093.
- [9]Gary Biglaiser,Jacques Cremer,Gergely Dobos,2010,The Value of Switching Costs,IDEI Working Paper.
- [10]Jean Pierie,2009,“Do Swtching Costs Make Markets Less Copetitive?”,Journal ofMarketing and Research,Vol.XL-VI,435—445.
- [11]Thomas W.L.Norman,2009,“Rapid Evolution Under Inertia”,Games and Economic Behavior,66,865—879.
- [12]Jeremy A.Sandford,2010,“Experts and Quacks”,RAND Journal ofEconomics,41(1):199—214.
- [13]Yuanzhu Lu,Sougata Poddar,2005,“Mixed Oligopoly and the Choice of Capacity”,Research in Economics,59:365—374.
- [14]Kenji Fujiwara,2007,“Partial Privatization in a Differentiated Mixed Oligopoly”,Journal ofEonomics,92(1):51—65.
- [15]卢远瞩.混合寡头内生行动顺序研究:一个综述[J].南方经济,2009(8):49—55.
- [16]何自力,王海东.ATM网络服务价格竞争与银行卡市场结构[J].上海金融,2004(5):47—50.
- [17]白让让,王小芳.规制权力配置、下游垄断与中国电力产业的接入歧视[J].经济学(季刊),2009,8(2):611—634.
- [18]董佺.企业在同质产品市场的差异化战略行为[J].财经研究,2007(11):53—59.
- [19]董佺,张诚.质量信号的选择与潜在替代压力[J].财经研究,2006(2):18—29.