岳中刚

• 1:南京邮电大学经济管理学院

摘要(Abstract)：

无论是20世纪80年代美国市场沃尔玛与宝洁的"冷战",还是近年来我国市场上格力与国美的"较劲",都无可争议地反映了零售商相对于制造商的抗衡势力越来越显著。本文从理论模型、经验研究和实验设计等方面,系统综述了零售商抗衡势力的测度方法及其对消费者价格、产业链绩效和社会福利影响的相关研究进展,以此对我国零售业实施相关的规制政策提供一定的理论指导和经验借鉴。

关键词(KeyWords)： 抗衡势力;大型零售商;买方势力;纵向关系

Abstract:

Keywords:

基金项目(Foundation): 国家社会科学基金(项目编号:07BJY077);; 中国博士后科学基金(项目编号:200904501080)

作者(Author): 岳中刚

DOI: 10.13269/j.cnki.ier.2010.01.010

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