产业专用化行为及其激励研究——来自中国证券审计市场的检验The Study on Audit Firm Industry Specialization and Incentives for Industry Expertise
李眺
摘要(Abstract):
本文从产业组织的视角,研究了中国证券审计市场上会计师事务所的产业专用化行为及其投资激励。我们发现,仅仅在5个二位数行业代码的产业中,一些事务所具有产业专用化行为和行业专家才能。进一步对产业专用化行为的激励研究表明,那些具有行业专家才能的行业领导者通过产业专用化行为实行了差异化的市场策略,收取了更高的审计费溢价。但是非行业领导者通过产业专用化行为实现了规模经济,并将这种成本节约与客户分享以提高其市场份额。因此,会计师事务所的产业专用化行为的激励取决于其实施的市场策略。
关键词(KeyWords): 产业专用化行为;行业专家才能;产品差异化
基金项目(Foundation): 国家自然科学基金青年项目《审计质量的保障机制研究:一个产业组织的视角》(项目编号:70503018)的阶段性成果
作者(Author): 李眺
DOI: 10.13269/j.cnki.ier.2010.02.011
参考文献(References):
- [1]Hogan,C.E.and D.C.Jeter,1999,“Industry Specialization by Auditors”,Auditing:A Journal ofPractice and Theory(Spring),18:1—17.
- [2]Zeff,S.A.and R.L.Fossum,1967,“An Analysis of Large Audit Clients”,The Accounting Review,42(2):298—320.
- [3]Craswell,A.T.J.R.Francis,and S.L.Taylor,1995,“Auditor Brand Name Reputations and Industry Specializations”,Journal ofAccounting and Economics,20,297—322.
- [4]Andrew Ferguson,and Donald J.Stokes,2002,“Brand Name Audit Pricing,Industry Specialisation and Leadership Pre-miums post Big 8 and Big 6 Mergers”,Contemporary Accounting Research,19:77—100.
- [5]Mark L.Defond,Jere R.Francis,and T.J.Wong,2000,“Auditor Industry Specialization and Market Segmentation:Evi-dence from Hong Kong”,Auditing:AJournal ofPractice and Theory,19(Spring):49—66.
- [6]Brain W.Mayhew and Michael Willkins,2002,Audit Firm Industry Specialization as A Differentiation Strategy:Evi-dence from Fees Charged to Firms Going Public,SSRN Working Paper.
- [7]Gramling,A.,Stone D.,2001.“Audit Firm Industry Expertise:A Review and Synthesis of the Archival Literature”,Journal ofAccounting Literature,Vol.20 pp.1—27.
- [8]Yardley,J.A.,N.L.Kauffman,T.D.Cairney and W.D.Albrecht,1992,“Supplier Behavior in the U.S.Audit Mar-ket”,Journal ofAccounting Literature,11:151—184.
- [9]Kwon,S.,1996,“The Impact of Competition within the Client s Industry on the Auditor Selection Decision”,Auditing:AJournal ofPractice and Theory(Spring),:53—70.
- [10]Neal,T.and R.Riley,2004,“Audit Specialist Designations:Measurement Considerations”,Auditing:AJournal ofPractice and Theory,23(september):169—177.
- [11]Chan,D.K.,A.Ferguson,D.A.Simunic,and D.Stokes,2001,ASpatial Analysis and Test of Oligopolistic Compe-tition in the Market for Assurance Services,University of British Columbia Working Paper.
- [12]Palmrose,Z-V,1986,“Audit Fees and Auditor Size:Further Evidence”,Journal ofAccountingResearch,24:97—110.
- [13]Pearson,T.and G.Trompeter,1994,“Competition in the Market for Audit Services:the Effect of Supplier Concentra-tion on Audit Fees”,Contemporary Accounting Research,11:115—135.
- [14]Cullinan,C.P.,1998,“Evidence of Non-Big 6 Market Specialization and Pricing Power in A Niche Assurance ServiceMarket”,Auditing:AJournal ofPractice and Theory,17:47—57.
- [15]Ward,D.D.,R.J.Elder,and S.C.Katteleus,1994,“Further Evidence on the Determinants of Municipal Audit Fees”,The Accounting Review,69(2):399—411.
- [16]AndrewFerguson,Jere R.Francis and Donald J.Stokes,2003,“The Effects of Firm-Wide and Office-Level Industry Ex-pertise on Audit Pricing”,The Accounting Review,78(2):429—448.
- [17]Ettredge,M.and R.Greenberg,1990,“Determinants of Fee Cutting on Initial Audit Engagements”,Journal ofAccount-ing Research,28(1):198—210.
- [18]O Keefe,T.,D.Simunic and M.Stein,1994,“The Production of Audit Services:Evidence from A Major Public Ac-counting Firm”,Journal ofAccounting Research,32:241—261.
- [19]王英姿.注册会计师审计质量评价与控制研究[M].上海:上海财经大学出版社,2002.
- [20]夏立军.审计师行业专长与审计市场研究综述及启示[J].外国经济与管理,2004(7).
- [21]李眺.审计市场:产业组织视角的分析[M].上海:上海财经大学出版社,2005.