双边市场定价方式的模型研究Research of Pricing Mode of Two-sided Markets
纪汉霖
摘要(Abstract)：
双边市场是近年来兴起于西方经济学界的产业组织理论方向的热点之一,双边市场的中介平台一般有注册费、交易费、两步收费制等三种常见的定价方式。本文建立了模型研究了这三种定价方式对于垄断平台、竞争平台的利润和福利的影响,研究发现“不对称定价”现象对于平台企业是普遍和理性的行为,同时平台采用注册费竞争具有较大的优势,并分析了平台差异化策略和两边用户的组间网络外部性强度对于平台利润和社会福利的影响。
关键词(KeyWords)： 双边市场;平台竞争;定价方式;网络外部性
基金项目(Foundation):
作者(Author): 纪汉霖
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